HI-TEC and P2i are proud winners of the BrandNew Awards 2008 ISPO Sportswear Category for the revolutionary super-hydrophobic ion-mask™ treatment.
Originally developed to protect soldiers from chemical attack, ion-mask™ applies a protective layer, at a molecular level, binding invisibly to every fibre of a 3 dimensional object, repelling oil and other liquids without affecting the natural look, feel or behaviour of the material. Other award winning benefits include extreme lightweight, breathable, wipe clean and environmentally earth friendly.
HI-TEC is the first brand in the world to launch this extraordinary, ground breaking technology in their range of instantly comfortable, lightweight footwear. The first product, V-Lite Altitude Ultra WP ion-mask™ will be available in stores from July 2008.
Thursday, 27 March 2008
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