ION-MASK CONSUMER LAUNCH FILM

With footage from the consumer press launch of the ion-mask technology this film provides an insight into the launch of the technology and reaction from those attending.










































.

Guardian reports on ion-mask

http://www.guardian.co.uk/technology/2008/sep/04/research.gadgets

Coverage continues after the consumer launch, this time with one of the UK's leading national newspapers "The Guardian" reporting on the story.

Retailers take delivery of V-LITE Altitude Ultra's!

Key retailers in the UK are now beginning to take delivery of the V-LITE Altitude Ultra, the worlds first ion-mask products. The boots, available in mens and womens sizes, will be hitting stores near you soon.

Demand has been extremely high so we strongly advise you to call first. For your local independent stockist call HI-TEC on 01702 541771, for national chains call direct as below:

Millets – 01604597030

Oswald Bailey – 08456443270

Yeomans – 01246571270

Tiso – 01315549101

Tog 24 – 01924409311

Altitude Ultra WPi features in SPORT Magazine...

Latest press coverage of the HI-TEC Altitude Ultra WPi in today’s SPORT Magazine...

Sport Magazine previews the coming week's sport as well as leisure, extreme sports health and fitness, new products (sport and gadget related), travel and TV guide.

Aimed at those who participate in sport and watchers of sport.

Jason Bradbury Launches Ion-Mask!

Jason Bradbury presents ion-mask at the worldwide consumer launch.















.

Lovejoy gets up close & personal with HI-TEC Ion Mask

Tim Lovejoy gets personal with the HI-TEC ion-mask boots.

HI-TEC ion-mask debuts with global consumer launch

Leading British footwear brand HI-TEC today launched a global first in footwear, the revolutionary ion-mask™ technology.

Held at the London Aquarium on Wednesday August 27th, the launch was hosted by the Gadget Show’s Jason Bradbury. Guests witnessed the ion-mask nano-technology at first hand with demonstrations of how ordinarily super absorbant materials can be transformed to become hydrophobic and water resistant.

During a series interactive demonstrations HI-TEC showed ion-mask™ being put through its paces in the Aquarium's renowned Manta Ray tank. Whilst no Manta Ray's were harmed during the experiments a few guests did get wet!

HI-TEC is launching the world's first ion-mask™ enhanced product this this autumn with the introduction of their V-Lite Altitude Ultra WPi walking boot. SS09 will see the technology evolve further with a collection of more Waterproof (WPi) and also new Hydrophobic (HPi) boots, shoes and sandals.

More to follow...