Retailers take delivery of V-LITE Altitude Ultra's!

Key retailers in the UK are now beginning to take delivery of the V-LITE Altitude Ultra, the worlds first ion-mask products. The boots, available in mens and womens sizes, will be hitting stores near you soon.

Demand has been extremely high so we strongly advise you to call first. For your local independent stockist call HI-TEC on 01702 541771, for national chains call direct as below:

Millets – 01604597030

Oswald Bailey – 08456443270

Yeomans – 01246571270

Tiso – 01315549101

Tog 24 – 01924409311

Altitude Ultra WPi features in SPORT Magazine...

Latest press coverage of the HI-TEC Altitude Ultra WPi in today’s SPORT Magazine...

Sport Magazine previews the coming week's sport as well as leisure, extreme sports health and fitness, new products (sport and gadget related), travel and TV guide.

Aimed at those who participate in sport and watchers of sport.

Jason Bradbury Launches Ion-Mask!

Jason Bradbury presents ion-mask at the worldwide consumer launch.















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Lovejoy gets up close & personal with HI-TEC Ion Mask

Tim Lovejoy gets personal with the HI-TEC ion-mask boots.

HI-TEC ion-mask debuts with global consumer launch

Leading British footwear brand HI-TEC today launched a global first in footwear, the revolutionary ion-mask™ technology.

Held at the London Aquarium on Wednesday August 27th, the launch was hosted by the Gadget Show’s Jason Bradbury. Guests witnessed the ion-mask nano-technology at first hand with demonstrations of how ordinarily super absorbant materials can be transformed to become hydrophobic and water resistant.

During a series interactive demonstrations HI-TEC showed ion-mask™ being put through its paces in the Aquarium's renowned Manta Ray tank. Whilst no Manta Ray's were harmed during the experiments a few guests did get wet!

HI-TEC is launching the world's first ion-mask™ enhanced product this this autumn with the introduction of their V-Lite Altitude Ultra WPi walking boot. SS09 will see the technology evolve further with a collection of more Waterproof (WPi) and also new Hydrophobic (HPi) boots, shoes and sandals.

More to follow...

Hi-Tec & ion-mask debuts on Sky

Since HI-TEC's launch of the Altitude Ultra featuring ion-mask press attention has been growing at an increasingly rapid rate.

The 'Technofile' film produced by Sky explores the profound effect nanotechnology is having on our world and the power it has to make a significant difference to us. Lisa Burke looks at some of the companies leading the way. Headlining with the collaboration between ion-mask and HI-TEC.






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HI-TEC nominated for Sports Industry Awards

After a steering committee process involving over 50 key industry figures and 40 hours of intensive judging HI-TEC has been short listed for the Sports Industry Awards for the first time in its history.

The new HI-TEC Altitude Ultra walkng boot, featuring ion-mask, is competing for the Lenovo Technological Innovation in Sport Award as a result of the impact the technology and supporting marketing campaign has had in the industry.

The Sport Industry Awards 2008 is the biggest event of its kind in Europe, recognising and rewarding commercial achievement in UK sport in marketing, PR, sponsorship and digital media.

To the entering agencies, brands and governing bodies, it is a chance to showcase their endeavors in front of their peers and the wider industry, with the chance of picking up one of the highly coveted Awards - now considered the highest endorsement of accomplishment in the world of sport.

The awards, which will host 1600 attendees, have previously attracted sporting stars such as David and Victoria Beckham, Thierry Henry, Arsene Wenger, Lord Sebastian Coe, Bernie Ecclestone, Martin Johnson, Michael Vaughan and many more…

With a substantial year-on-year increase in entries for the Sport Industry Awards, reaching the shortlist represents a stellar achievement on the part of the nominees.

The list of nominees for the Lenovo Technological Innovation in Sport Award are:
• Chelsea Football Club - Chelsea FC viagogo Ticket Exchange
• Hawkeye innovations - Hawkeye
• HI-TEC Sports - ION MASK
• Nike - Nike+
• Shell Brands International - Shell Technical Partnership with Ferrari
• Speedo International - Fastskin FS Pro

The winners of the award will be announced on the 1st May 2008 at the brand new London venue - Battersea Evolution in Battersea Park, London, SW11 4NJ.

Watch this space…