Hi-Tec & ion-mask debuts on Sky

Since HI-TEC's launch of the Altitude Ultra featuring ion-mask press attention has been growing at an increasingly rapid rate.

The 'Technofile' film produced by Sky explores the profound effect nanotechnology is having on our world and the power it has to make a significant difference to us. Lisa Burke looks at some of the companies leading the way. Headlining with the collaboration between ion-mask and HI-TEC.






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HI-TEC nominated for Sports Industry Awards

After a steering committee process involving over 50 key industry figures and 40 hours of intensive judging HI-TEC has been short listed for the Sports Industry Awards for the first time in its history.

The new HI-TEC Altitude Ultra walkng boot, featuring ion-mask, is competing for the Lenovo Technological Innovation in Sport Award as a result of the impact the technology and supporting marketing campaign has had in the industry.

The Sport Industry Awards 2008 is the biggest event of its kind in Europe, recognising and rewarding commercial achievement in UK sport in marketing, PR, sponsorship and digital media.

To the entering agencies, brands and governing bodies, it is a chance to showcase their endeavors in front of their peers and the wider industry, with the chance of picking up one of the highly coveted Awards - now considered the highest endorsement of accomplishment in the world of sport.

The awards, which will host 1600 attendees, have previously attracted sporting stars such as David and Victoria Beckham, Thierry Henry, Arsene Wenger, Lord Sebastian Coe, Bernie Ecclestone, Martin Johnson, Michael Vaughan and many more…

With a substantial year-on-year increase in entries for the Sport Industry Awards, reaching the shortlist represents a stellar achievement on the part of the nominees.

The list of nominees for the Lenovo Technological Innovation in Sport Award are:
• Chelsea Football Club - Chelsea FC viagogo Ticket Exchange
• Hawkeye innovations - Hawkeye
• HI-TEC Sports - ION MASK
• Nike - Nike+
• Shell Brands International - Shell Technical Partnership with Ferrari
• Speedo International - Fastskin FS Pro

The winners of the award will be announced on the 1st May 2008 at the brand new London venue - Battersea Evolution in Battersea Park, London, SW11 4NJ.

Watch this space…